Fifteen years building the room where sports, culture, and business meet.

Black Joy Parade needed a partnerships and communications strategy that didn't exist yet — for a nationally recognized culture and music festival with sponsors, artists, media, agencies, and community stakeholders all moving at once.

I built it from the ground up. That meant designing programs that worked across every partner type at once — not a single vertical — and serving as the connective tissue between artists, sponsors, media, and community partners, while directing high-profile talent relationships and balancing brand reputation against fast-moving priorities.

I negotiated media and strategic partnerships that added measurable annual value, and built the systems, messaging, and planning processes that let a growing organization execute consistently as it scaled — the same 0-to-1 problem a newly forming field team faces.